What a day!!! My first bridal show was definitely worth all those late nights these past three weeks.
Seeing so many beautiful , glowing brides-to-be - so excited and with their moms or fiance in tow - was quite a happy experience.
The display for the cupcakes was made with foil covered cake boards and the columns that separated each layer are cake dummies wrapped with a matching ribbon. The stand could hold around 50 cupcakes. My macarons were presented on some of my favorite cake stands.
Our experience at the farmer's market helped us prepare for the logistical challenge of the show. What I did not expect was the sheer volume of people who attended the event. When our friend said to pack our lunch since there would be literally no time to take a break…she was not kidding.
There was an endless line starting from 11:20 am to 3:30 pm…seriously!! I was afraid I was going to lose my voice running down the list of flavors for both macarons and cupcakes…not to mention the frostings that went with them. All 300 hundred of my handouts were gone halfway through the show…my 150 mini cupcakes were gone in 2 hours …not to mention the ones on the display -more on that later. Three hundred macarons, each cut in quarters - making 1200 pieces, held out till the last hour, but we ran out of chocolate with espresso buttercream earlier on.
So what could we do better?
1. Make enough cupcakes…it was all gone way too early.
2. Make around 50% more handouts.
3. Make a sign that says " For Display Only" for items that are really for display only. My back was turned away from my cupcake tree for quite a bit and when I turned around , I noticed that there was only one of the daisy ones left. Others started taking the cupcakes off the display – so what can a sugar pusher like me say? It was too funny! And I was so flattered when a couple of the brides came back to tell me that they were truly the best cupcakes they have ever tasted :).
4. Make a sign with the flavors being offered . I don't know why I didn't think of that since we always did that for the farmers market. Believe me … you don't want to repeat yourself 300 times ;). Don't get me wrong, I love talking about my cupcakes and macarons …but a label beside each flavor helps the process greatly especially when loud speakers are blaring in the background.
Oh, and Gerber Daisies rock! Besides being my favorite of all blossoms they worked out perfectly as a base for my cupcake tree. I had each of them in a water tube and the size of the flower head was large enough to hide the tubes so I can easily tuck the blossoms around.
Above is one of my favorite designs for my cupcakes.
A friend of ours suggested putting the picture of the product on the "empty" stands. 😀
And below, the last samples of the macarons. They were an incredible hit too! A lot of people did not know what they were but were simply amazed at the uniqueness of the taste and said they would be perfect for showers and favors. And ofcourse, it helps that macarons look adorable on its own anyway. They loved the subtle tartness of the passion fruit milk chocolate, the kick of chocolate and espresso buttercream…and more than a couple of brides said that the vanilla buttercream tasted like ice cream – which is what I think I am eating whenever I clean out every bowl of vanilla buttercream I make. In all the rush, we forgot to save some macarons for ourselves :(.
So lesson no. 5: Tuck away some macarons for later eating before you set out for the bridal show ;).
It was a phenomenal event with a great turn out! I'm so happy to be a part of it!
And my thanks to the "Hungry" Hubby who provided the muscle, who washed all the dishes when I was baking and frosting cupcakes late into the night, who printed and stapled 300 handouts, who hauled the coolers and table out of the show and who sliced all those macarons fast enough and made sure the cupcake tray was full…I truly could not have done it without him.